Blanchard’s ABCD model of Trust

A model developed by Ken Blanchard and presented in his book Trust Works provides a simple framework for understanding, communicating, developing and assessing trust. It identifies four areas:

Able = demonstrating capability

Believable = showing integrity, honesty, respect and sincerity

Connected = caring for other people, listening to them, being empathetic

Dependable = being reliable; doing what you say you will


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